How to Charge Rodeo/Event Producers for Photography

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Hey everyone and welcome to Episode 37 of the Equine Photo School podcast! I’m your host, Olie Moss, and today we are going to discuss event photography, specifically charging event producers.

But first, a message from our sponsor…Equine Photo School’s High Volume Workflow course! This course is aimed at helping event photographers upload photos crazy fast to their website thus capturing more sales. At Olie’s Images, we have noticed that the faster we get photos online the more sales we capture. Now, I’m here to help you get there too. Whether you’re a one-person show or you have a team working for you, this course will help you. You’ll be able to quickly upload hundreds or thousands or even tens of thousands of images quickly and easily. Be sure to stick around for the bonus at the end of the course for those who prefer to have edited images online for their customers to see.

Introduction

• Money is a taboo topic
• But… it doesn’t have to be.
• The more we talk about it, the less taboo it is
• In this episode I’ll be sharing some ideas from Olie’s Images.
• Mindset
• What could you trade instead of money?
• How can everyone win?
• Who gets charged and how much?

Have the right Mindset

• Mindset
• Abundance
• Giving
• How can you help not what can you get.

How can you add value and what to ask for in return

• Adding Value / Receiving Value
• Teamwork
• We are all here on the same team
• How can we as photographers and people help producers?
• What value do we bring to the table
  • Photos
    • Action
    • Awards
    • BTS
    • Pictures of Awards (Product photography
    • National Anthem
  • Zip Ties are cheap
  • Think of the sponsors
  • Think of the magazines
  • Social Media
    • You scratch my back…
• What can the producers or their team do to help you?
  • Booth location
  • RV hookups / Hotel room
  • Announcer’s – Give them something to talk about

How to make money as a rodeo/event photographer

• Give so much they want to pay you
• My rule: I only say “no” twice.
• Pay range (Not including sales)
  • Most small events:
    • $0
  • Medium sized events
    • $0 – $1000
  • Large events
    • $1,000 – $5,000
  • Prestigious events
    • $5,000 – $10,000 or more
• Other things you could get paid for
  • Hire a second shooter for creative angles or behind the scenes shots
  • Record video interviews
  • Make promotional fliers / videos

Thank you for listening to this episode. My hope is that it inspired you to think outside the box. Think more about what you can give rather than what you hope to receive. Happy Shooting!

Support the Equine Photo School and save 40% on a beautiful and functional website with Zenfolio by clicking this link: https://www.zenfolio.com and using the code: EQUINE40

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